About de Bono for Business

A Division of The Opportunity Thinker

Meet Lynda Curtin

	“Strengthen your future with fresh new thinking.”
Vision: inspire clients and students to become excellent lifelong thinkers.
Mission: equip clients and students with tools to be able to successfully think through any challenge.
*Core values*
Work and listen with an open mind. Ensure confidential information stays that way. Maintain the fidelity of de Bono Thinking Systems tools. With pride and confidence support the global brand--de Bono Thinking Systems methods.

Click here to meet Lynda Curtin

Global Reach

Lynda's clients have taken her to work in Canada, China, Costa Rica, Denmark, Finland, Germany, Netherlands, Singapore and the United States. She understand the shifts taking place inside many major corporations today and is prepared to work with you wherever you are located.

Lynda is a thriving member of Edward de Bono's global network of trainers and facilitators--since 1992. Occasionally, Lynda contracts with other consultants to meet client needs. Her preference is to do the work herself in order to ensure the highest quality possible. This is a key value for you when you choose to work with Lynda Curtin. You can rest assured that you are working with an expert who only works with de Bono tools and is dedicated to your success, rather than a trainer who happens to be available.

Tools that are the Gold Standard

After much research about creativity and innovation tools during the 1980s and 1990s, Lynda chose to use de Bono Thinking Systems tools in her business. They are the undisputed gold standard of creativity and innovation tools available throughout the world. They stand the test of time. They are practical. They work. It just didn’t make sense to reinvent the wheel. Lynda has since strengthened de Bono tools with her Innovation Instinct concept and assessment.

A Sampling of Clients: Boeing, JPL-NASA, Johnson & Johnson, Barrick Gold North America, Nestle, ABB, Genentech, Amgen, AstraZeneca, Porter Novelli, Young & Rubicam, HP, The Hartford, DentSply, PrimeraTurf, Kimberly-Clark, OSHA, Sanford Corporation, Allied Signal, Raytheon, Hughes Aircraft, Southern California Edison, Ottawa OD Network, World Future Society, Scotia Capital Markets, The Zenith Insurance, Universal Studios, Stanford, Caltech, Royal College of Physician and Surgeons of Canada, LACMTA, ASQ ...

Examples of Business Applications
where Clients are Applying de Bono Tools

Product development/R&D
Change management
Leadership development
Marketing strategies
Business development
Ideation meetings
Supply chain management
Six Sigma facilitation tools
Strategic thinking
Cost cutting
OD/HR consulting
Employee retention
Conflict resolution
Packaging development
Sales strategies
Cross cultural teams
Breakthrough meeting facilitation

Risk assessment
Team development
Advertising campaigns
Do more with less challenges
Innovation tools
Project management
Continuous improvement challenges
Business planning
Opportunity searching
Brainstorming process
Customer development
Contract negotiations
Distribution channels
Product knowledge
Strategic partnerships

Click here to meet Lynda Curtin

The Opportunity Thinker

Is the official publisher of de Bono school material in North America.
Oversees Lynda Curtin's business activities and schedule.
Is the publisher of Innovation Instinct products.
Processes all sales transactions.

de Bono For Schools

Is a division of The Opportunity Thinker.
Is the official developer and provider of de Bono school materials K-College in North America. School materials are available for purchase online here.
Was created with the direct approval of Edward de Bono when Lynda Curtin met with him to present the business case.