Value Based Decision Making
A Complete System for Incorporating
Value into Business Solutions
Price is what you pay. Value is what you get.
We all know people who know the price of everything and
the value of nothing. They make decisions based strictly on
price and often end up spending more money because they settled on the
cheapest price and then received a substandard product or service.
A
classic example: many companies have moved call centers to low labor
countries. As customers scream loudly about poor service some of these
companies have started to move their call centers back to the United
States and Canada. In their decision making process they missed a key
step: scanning for value across a broad range of criteria--organization,
reputation, environment, people, newness, quality. They've just
considered value from the view point of the organization/company and
upset customers. Netflix, Bank of America and Verizon have all recently
fallen into the same trap--launch new ideas with value for the company
only. They have all had to rescind their decisions and live through a
media blitz of embarrassment.
Value is
what keeps customers coming back. Value is what sets companies apart
from their competition. Value is what secures futures for companies and
employees. Value received is why people will pay a premium for some
products and services.
Competence, information and state-of-the-art technology
are now viewed as commodities. Value is not a commodity.
Currently, value is the competitive advantage. Yet, it is with value
that many organizations struggle. You hear it all the time—what's our value
proposition? What's our value added? Wouldn't it be nice if leaders
could count on
employees to sort options using a commonly understood framework to increase the value of organizations at every turn—for
customers, employees, stockholders, the community, and more.
Leaders can—with our flexible Value Based Decision
Making and Idea Evaluation framework.
It's specific and robust enough to deliver maximum value—to add meaning
but also pliable enough to expand and contract with each unique
challenge to ensure you capitalize on the full potential of your
critical business decisions.
The Value Framework
| Gold: |
Gold is a precious metal, and so are people.
The gold medal asks what matters to the people? Human
values include pride, achievement, a sense of belonging,
hope, trust, and growth. |
| Silver: |
Silver medal impacts the organization. What
matters to the organization? What are our goals as a
company and how will a prospective action help us or
hinder us in pursuit of these goals? |
| Steel: |
Steel must be as strong as possible. The
steel medal asks what are the implications for quality?
How will the decision at hand impact the quality of what
we do? |
| Glass: |
Glass can take the shape of many functional,
often beautiful and colorful objects. The glass medal
covers change, innovation, simplicity and creativity. |
| Wood: |
Wood spotlights ecology values in the broadest
sense. Is there a positive or negative impact to the
environment if we take this road? |
| Brass: |
Brass looks like gold but is not. Brass medal
values examine appearances and perception. How will this
action be interpreted? |
|
Objectives: In this fast paced, hands-on session you
will learn how-to:
-
Work with a powerful framework to uncover hidden
values which will strengthen your decisions and idea evaluation.
-
Identify positive and negative values, resolve
value conflicts and work towards balanced values.
-
Screen decisions and ideas for value to determine if they are
strong enough to move forward.
-
Identify where your values are out of whack and plan
how to realign them.
Who should attend: employees involved in
assessing ideas, making
decisions, and implementing solutions.
Duration: Half Day
Materials: each attendee will receive the
official de Bono Thinking Systems value kits to support value based
decision making back on the job.
Another reminder for you: Too often, organizations cannot articulate the basis for
their decisions. As a result, they may fail to notice and resolve
conflicts in values that have a negative impact on employees, the
organization, clients, community relationships, and more. When employees can
scan, identify and prioritize values, they become vital partners in
growing your business and secure your future profitable growth.
To schedule Value Based Decision Making at your company
contact
Lynda Curtin at 818-507-6055. Email Lynda at
info@LyndaCurtin.com
|
