Why de Bono Methods

de Bono Thinking Systems methods work. Here are some examples:

• Prudential Insurance invented Living Benefits Insurance.

• DuPont saved $30 million by eliminating 9 steps in the manufacturing process of Kevlar®

• Boeing navigated through and avoided a deadlock between management and its labor union.

• Motorola developed and brought to market the first PDA/MP3 Player.

• 3M developed market-breaking product innovations—such as: Duct Tape targeted for women.

• ABB in Finland used to spend 30 days on their multi-national discussions. Today, they do it in two days, using the parallel thinking tools of Six Thinking Hats.

• ABB went from $0 to $60 million in profit in just 2 years in the country of Syria.

• The United Kingdom reduced unemployment from 3 million to 1 million.

• The Eurhythmics rock group posted a note of thanks to Edward de Bono on the cover of a best selling LP.

• Peter Ueberroth credits lateral thinking tools for helping the 1984 Olympic Games turn a profit causing the games to go from an event that no city wanted to host, to a prestigious event where cities today compete for the privilege.

Edward de Bono’s Credentials

• Currently number 40 on the 2007 Thinkers 50 List—the most influential business thinkers in the world.

• Best selling author who has written over 75 books which have been translated into more than 38 languages.

• Regarded as the leading international authority in the field of critical, creative and innovative thinking and the teaching of thinking as a skill.

• De Bono’s methods (Six Value Medals, Simplicity™, Six Thinking Hats®, Lateral Thinking, Power of Perception, and Focus on Facilitation™) have been adopted by businesses around the world, studied by governments, promoted by peace institutes, required by schools, and taught in prisons.

• He has in place an expert group of de Bono Thinking Systems Practitioners well equipped to bring his proven methods to any organization, non profit, government, company or association anywhere in the world.

• Highly respected international consultant working with global leaders, de Bono had a special meeting in January 2005 with the President of India, H. E. Dr. Kalam, to discuss major projects including the training of 1,000,000 teachers to teach thinking in villages and communities. He has created the largest thinking skills curriculum for children K-12 which is in place in many countries, including the United States-click here for details.

• Currently in his 70’s, de Bono works closely with de Bono Thinking Systems, Inc., the global distributor, to ensure his expert group of international Master Trainers and Accredited Facilitators will passionately carry on his important work long after he retires, and that the integrity of his thinking methods remain intact for years to come.

• Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D.— psychology and physiology, and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University.

Testimonials for de Bono's Methods

"You can do no better than to attend a de Bono seminar." - Tom Peters

"If you haven't heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways." - Forbes Magazine

"I believe Dr. de Bono's work in teaching people to think may be the most important thing happening in the world today." - George Gallup

"By using Edward de Bono's brilliant concept of 'Lateral Thinking' we were able to revolutionize the insurance industry through 'living needs' policies that allow people to benefit from their life insurance while they are alive." - Ron D. Barbaro, President, the Prudential Insurance Company of America

"At DuPont, we have experienced the power of deliberate, systematic application of the de bono tools to practical problems with remarkable results. for example, Lateral Thinking led to a major breakthrough in process continuity at a fiber plant with a radical altering of basic equipment design, reducing the number of moving parts by 80%." - David Tanner, Founding Director, Du Pont Center for Creativity & Innovation

"Sad to think how much harm has been caused by the brutal arrogance of rock logic." in a comparison of the rock logic of the present to the water logic of perception proposed by Dr. Edward de Bono in his book, I am right you are wrong: from rock logic to water logic - Professor Dudley Herschbach, Harvard, Nobel Prize for Chemistry 1986

"Lateral thinking helps us to leap from a well traveled neural rut to a more productive side-track whose benefit is seen only in hindsight. his (de Bono's) thinking tools are designed to lead us from the vicarious 'why didn't I think of that before?' to the triumphant 'eureka.'" I saw the system work in action at an impasse during a seminar of Nobel laureates. when a random word was injected into the discussion (a de bono thinking tool), the problem was quickly solved." - Sheldon Lee Glashow, Nobel prize for Physics, Harvard

"...our culture is suspicious of any kind of thinking that works in ways other than through logic; and, to a very large extent, logical thinking is the only kind of thinking that is encouraged in our educational system. dr. de bono does well to expose so clearly the faults in a system that places exclusive reliance on one aspect of the mind alone. one hopes that this book (i am right-you are wrong) will be studied and appreciated by those to whom it will be of the most value. - Dr. Brian David Josephson, Nobel Prize in Physics, Cambridge

What to expect when you work with de Bono for Business

• You'll work with the most experienced Master Trainers and Facilitators for your engagements. Their expertise, passion and professionalism are legendary in the market place. Many have been trained and certified by de Bono, including our leader--Lynda Curtin.

• An intense focus on helping you resolve tough business challenges within an enjoyable and fun framework.

• Access to the complete de Bono Thinking Systems, Inc. product line in order to provide you with the best solution for your business challenge.

• Thinking tools that work in every culture, with every age group, every profession and job category.

• High quality training materials that meet the needs of global teams.

• A variety of support tools — online, software, handy job aids, and coaching that support skill development and application on the job.

A sampling of countries where de Bono thinking methods are flourishing:

Australia, Belgium, Canada, China, Denmark, Finland, France, Germany, Holland, Hong Kong, India, Ireland, Japan, Jordan, Korea, Malaysia, Malta, Mexico, New Zealand, Singapore, South Africa, United Kingdom, United States.

School Programs K-College in North America: Teachers, Administrators, Faculty, Parents, and Board Members can purchase their school materials here online