Why de Bono

Using the de Bono techniques, these well known companies dramatically improved their productivity and their bottom line:

• Prudential Insurance invented Living Benefits Insurance.

• Dupont saved $30 million by eliminating 9 steps in the manufacturing process of Kevlar®

• Boeing navigated through and avoided a deadlock between management and its labor union.

• Motorola developed and brought to market the first PDA/MP3 Player.

• 3M developed market-breaking product innovations—such as: Duct Tape targeted for women.

• ABB went from $0 to $60 million in profit in just 2 years in the country of Syria.

• The United Kingdom reduced unemployment from 3 million to 1 million.

• The Eurhythmics rock group posted a note of thanks to Edward de Bono on the cover of a best selling LP.

• Peter Ueberroth credits lateral thinking tools for helping the 1984 Olympic Games turn a profit causing the games to go from an event that no city wanted to host, to a prestigious event where cities today compete for the privilege.

Tom Peters says you can do no better than to attend a de Bono seminar.

Edward de Bono’s Credentials:

• Currently number 40 on the 2007 Thinkers 50 List—the most influential business thinkers in the world.

• Recipient of the prestigious Carl Sloan 2005 Award for contributing the most in the field of business thinking around the world.

• Best selling author who has written over 75 books which have been translated into more than 38 languages.

• Regarded as the leading international authority in the field of critical, creative and innovative thinking and the teaching of thinking as a skill.

• De Bono’s methods (Six Value Medals, Simplicity™, Six Thinking Hats®, Lateral Thinking, DATT™, and Focus on Facilitation™) have been adopted by businesses around the world, studied by governments, promoted by peace institutes, required by schools, and taught in prisons.

• He has in place an expert group of de Bono Thinking Systems Practitioners well equipped to bring his proven methods to any organization, non profit, government, company or association anywhere in the world.

• Highly respected international consultant working with global leaders, de Bono had a special meeting in January 2005 with the President of India, H. E. Dr. Kalam, to discuss major projects including the training of 1,000,000 teachers to teach thinking in villages and communities. He has created the largest thinking skills curriculum for children K-12 which is in place in many countries.

• Currently in his 70’s, de Bono works closely with de Bono Thinking Systems, Inc., the global distributor, to ensure his expert group of international Master Trainers and Accredited Facilitators will passionately carry on his important work long after he retires, and that the integrity of his thinking methods remain intact for years to come.

• Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D.— psychology and physiology, and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University.

What to expect when you work with de Bono for Business:

• You'll work with the most experienced Master Trainers and Facilitators for your engagements. Their expertise, passion and professionalism are legendary in the market place. Many have been trained and certified by de Bono, including our leader.

• An intense focus on helping you resolve tough business challenges within an enjoyable and fun framework.

• Access to the complete de Bono Thinking Systems, Inc. product line in order to provide you with the best solution for your business challenge.

• Thinking tools that work in every culture, with every age group, every profession and job category.

• High quality training materials that meet the needs of global teams.

• A variety of support tools — online, software, handy job aids, and coaching that support skill development and application on the job.

A sampling of countries where de Bono thinking methods are flourishing:

Australia, Belgium, Canada, China, Denmark, Finland, France, Germany, Holland, Hong Kong, India, Ireland, Japan, Jordan, Korea, Malaysia, Malta, Mexico, New Zealand, Singapore, South Africa, United Kingdom, United States.